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If they’re looking for help learning about a certain task, they may prefer a detailed post that explains an intricate step-by-step process. A good example would be detailed recipes such as the one found below. Snippet Of Recipe Instructions Or if they’re looking for information about a certain topic that they need quickly, then they may prefer a page that is straight to the point such as this one. Snippet Of The Definition Of The Word "Keyword" Finding Your Intent With at a rapid pace, some old SEO practices have become obsolete. Black hat SEO practices of keyword stuffing and invisible text especially will not work against Google’s advanced Artificial Intelligence.
To dominate the rankings, your article has to fit the intent of the keyword you are targeting. Meaning, you must create content that can answer people’s problems and pain points. At the end of the day, people go on search engines for help. Your job as an SEO CY Lists copywriter is to give them the solutions that they’re looking for. Here are the four types of search intent for SEO that you need to know: Informational: people looking for information (e.g. how-to articles) Transactional: people looking to purchase a product (e.g. e-commerce shops) Navigational:
people already looking for a certain website (e.g. brand websites) Commercial: people looking to buy in the near future (e.g. product reviews) Finding Your Keywords To make sure that your article will find its way to the search results of your chosen audience, you have to make sure that it is Search Engine Optimized. One of the most important ways you can ensure that your article ranks are through keywords. When choosing a keyword, put yourself in the searcher’s shoes. What type of keywords would they put into Google to find the best results? At the same time, how would they phrase it? Let’s say you were looking to learn about aggregate rating schema for the first time. You could use keywords such as “what is aggregate rating schema” or “aggregate rating schema definition.
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