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There is a lot to plan: from the message and contents, to the tools and channels to use, from the timing and editorial plan, to the step-by-step activities to carry out, manage and optimize. Activities in the pre-launch phase Before launching your new product, take all the time you need to fully “understand” it. Work with the product research and development team and try to understand the problem they are trying to solve or the need they are trying to fill.


Support them during the user testing phase and Email Data with them the philosophy and research behind the product and above all ask lots of questions. This will allow you to understand the product and implement the most suitable launch strategy . Beyond the managers, they are the most suitable figures to interface with for the launch campaign and they will be the same figures who possess greater knowledge about the new product from the beginning. Start by promoting the product and raising awareness of end-user demand.

By activating a blog intended to increase the interest of your potential customers or end users, you help and educate the user by generating expectation. 1. Analyze the market context in which the product fits In most companies, only manufacturing is aware of what problems the product can solve and what needs it can meet.  knowledge of the end user and their needs, which is why it is always important to consult with those who develop the product.