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WhatsApp is always announcing new things and, once again, it is showing its commitment to positioning itself as an important platform for business communication. After the shopping cart and product catalogue, the platform launches a new feature that promises to help brands: the search for deals. Will Cathcart , Head of WhatsApp, at Meta, used Twitter to announce that WhatsApp has just gained an interesting new business search feature integrated into its conversation. This way, users will be able to search for companies and make purchases without having to leave the app. At the moment, the tool is only available in Brazil, the United States, Canada, Australia, Colombia, Indonesia, Mexico and the United Kingdom. I uru According to the messenger, the user will be able to identify companies by browsing relevant categories (such as finance or transportation, for example) or simply typing the company name in the search bar. Small businesses in Brazil, such as cafes, pharmacies and others, will also have access to this resource. Therefore, customers and potential customers will be able to contact brands of all sizes in order to make a purchase, ask questions or even request assistance.
This saves you the hassle of having to leave the app to search for this information online. A user's search history is kept anonymous and is not correlated with their account, also as stated by WhatsApp. It is important to highlight that this search function had already been tested in São Paulo last year and had a limited number of participants. At the moment, the new feature is only available for Android, although it has been adapted for use Industry Email List on iOS devices in other countries where the messenger has released the new feature. Mark Zuckerberg, CEO of Meta, addressed the topic of the growing use of WhatsApp by Brazilian companies as a means of customer service at the WhatsApp Business Summit, also held in São Paulo. “Although millions of companies in Brazil use [WhatsApp] to chat, we don't make it easy to discover companies or buy products from them, so people end up having to use workarounds. The ultimate goal here is to make it possible for you to find, send messages and buy from a company, all in the same WhatsApp conversation”, explained the CEO of Meta.
In addition to the new search feature, WhatsApp announced that it will launch its new integrated payments experience in Brazil, in partnership with companies in thechanism has already started in India in partnership with retailer JioMart some time ago. The company, however, did not specify a timeline for when this feature would be rolled out in other countries and areas. WhatsApp Popularity Installed on 99.2% of all cell phones, WhatsApp is the most popular application among Brazilians, according to the Panorama Mobile Time/Opinion Box: Mensageria no Brasil survey , by Mobile Time in partnership with Opinion Box. The percentage of WhatsApp users using the app more frequently has also increased, rising three percentage points in the last six months alone, with 88% of respondents opening it daily. Another important point for businesses is that using messaging apps to foster positive relationships with their target audiences is also growing in importance. WhatsApp is cited by 81% of customers as being the preferred way to contact companies. While only 5% of WhatsApp users consider it inappropriate to contact a brand or corporation through the app, 80% of respondents said they use the platform to ask questions/request information.
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