Types of word of mouth marketing

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They are often linked to major pages, such as company profiles and product/service introductions, and are commonly used as shortcut functions within the site. Navigation type There are also several types of navigation. ・Global navigation (hierarchical navigation) ・Local navigation ・Blood Clam Navigation ・Dynamic navigation ・Related navigation ·Pagination ・Step navigation ・Direct navigation The functions and display contents are different for each navigation. I will explain each one in detail. Global navigation (hierarchical navigation) Navigation that displays in a fixed location and in a fixed order no matter which page you open. When displayed in a tree structure, the top level becomes a menu. This is displayed on most websites.

Many companies have set up Telegram Number Data product information, shareholder/investor information, CSR, recruitment information, etc. in this global navigation. local navigation This navigation displays pages within the category selected in the global navigation. It often serves as a detailed explanation in a submenu of the main content. In many online shops, the main content is divided into categories. This categorization corresponds to this local navigation. breadcrumb navigation This navigation shows the location information of the page you are currently viewing. Often referred to as "breadcrumb navigation," it provides a visual representation of where the user is currently located. Basically, links are generally listed in hierarchical order of the web page, and are often displayed at the top of the web page.



This navigation displays the user's current location, is highly convenient, and is said to be effective for Google's search engine and from an SEO perspective. dynamic navigation Dynamic navigation is mainly used for searching within the site. This is very useful when the page the user is looking for is clear. Related navigation Navigation consisting of content related to the content of the web page. It is used to display and guide related products on e-commerce sites and highly relevant content that is often displayed on blog pages. The advantage of installing this is that it saves you the trouble of searching for other related products and content, and it also increases overall access.