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Competitor traffic value forecast This script will forecast your growth in Traffic Value and the growth in Traffic Value for your competitors. Notice that we expect no significant changes in the order of competitors in the next year at current effort levels. If someone wanted to break out and make a change, they would likely need a change in strategy or increase resources to have an impact. An estimate like this can help justify the need for change or funding. For instance, if I were lower on this chart and stagnating while competitors seem to be pulling ahead, I’d be making a case for more resources while also looking into what competitors are doing that I am not. Here’s how to predict traffic value performance for your site vs. competitors: 1. Download your data in Ahrefs Navigate to Site Explorer and enter the domain you want data for.
In Overview, go to the “Organic search” tab Find the “Traffic value” chart and select the period Special Data you want (it defaults to “All time”.) Click Export > CSV and save the file Repeat for each website that you want to compare export traffic value 2. Make a copy of the notebook and open it Choose the number of competitors you want to compare. Open the correct Traffic Value Forecast Notebook below: 5 Site Traffic Value Forecasting Notebook 4 Site Traffic Value Forecasting Notebook 3 Site Traffic Value Forecasting Notebook 2 Site Traffic Value Forecasting Notebook Click File > “Save a copy in Drive” It should open a new window with the notebook, but if not, then go to your Google Drive, find the file, and open it. 3. Run the notebook and upload your file Click Runtime > “Run all” This time there are multiple upload boxes. For each competitor, upload your file by clicking “Choose Files,” selecting your downloaded file, and clicking Open. Predicting future competitor page traffic competitor page traffic forecast With this script, I’ve graphed the top pages’ traffic for searches about “Google search operators.
” As Ahrefs, I’m reasonably confident that we don’t need to update this post anytime soon as we seem to have comprehensive coverage and a sizable lead in traffic vs. competitors. However, Spyfu appears to be coming on strong, and it looks like their page will surpass Moz and possibly Google in traffic in the next year. If I were Moz, this might be a sign I should do a re-write or add additional content to my page. The same for Google Guide, it looks like their traffic has stagnated compared to competitors, so it may be time for a content refresh if they care about this page. Do you see where I’m going with this? SEO forecasting for pages can help you estimate your market position in the future. You can use this information to prioritize your content updates based on which pages are most at risk of falling behind competing pages. Here’s how to predict traffic performance at the page level for your site vs. competitors: 1.
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