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Consider SERPs Features For Content Planning By this stage, you should have viable keywords you can target. But SERP analysis is another option to enrich your keyword research. Analyzing the SERP features will help you understand what content format Google requires for your keywords. That will also help you satisfy search intent. Doing it is simple. Search your keyword on Google and see what comes up.
You will get one of the following; Paragraph snippet List snippet Video snippets, or Image packs. Here is an example of the search term ‘different types of shea butter’. google search paragraph snippet The research real estate agent email list result is an example of a paragraph snippet.It shows the direct answer for the search query. Providing concise and original solutions can earn you a paragraph snippet in the SERPs. Next, if we pick a random keyword like ‘how to start a new day.’ Notice the top search results. snippet of google search list That search term gives us a list snippet or listicle.

Make sure you write a numbered list post or listicle with concise instructions and formatting. Next, let’s search for ‘how to tie a french braid.’ how to tie a french braid video result The search term delivers a video snippet. That implies that instructional and helpful videos on your website and YouTube channel can earn you a place here. Most how-to keywords tend to return a video or list snippet. Finally, let’s search for ‘different types of printers.’ different types of printers result The search term returned an image pack, and that makes sense. People looking for printers may have a specific image in mind, and the image pack helps them find what they are looking for.
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