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Be visible to consumers wherever they are. This includes television through digital advertising, audio advertising, social media campaigns, content marketing, and more. 84% of shoppers start their online product searches on digital channels that aren't a brand-owned website, so these touchpoints are becoming increasingly important. The goal at the end of the awareness stage is to keep your brand at the top of customers' minds, so that they think of you when it's time to make a purchase. 2-Consideration stage.
The goal of marketing is to increase the likelihood that consumers will think about a particular brand and its products when shopping. Marketing messages should address a pain point, highlight their need, or answer phone number database a consumer question. At this stage, customers are trying to get to know the brand and discover what distinguishes it from similar brands. Brands should educate and inform customers at the purchase consideration stage to help them understand how your product or solution meets their needs. Examples of marketing solutions to consider mid-purchase might include positive customer reviews, customer testimonials, case studies, and webinars.
Amazon Ads offers solutions for this stage such as sponsored branding, video ads, and display ads through Amazon DSP. These advertising products help create touchpoints when customers are actively browsing and searching for products to purchase. 3- Conversion stage The goal of the conversion stage is to encourage shoppers to purchase a product or service because they believe the brand they have chosen is the right solution to their problem or meets their need. Also referred to as the “decision” or “purchase” stage, this step is an opportunity for a brand to invest in a strategy that helps it stand out in its category and differentiate itself from peer products.
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