What should you do instead

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Include accurate structured data on your pages where relevant by following Google’s structured data guidelines. Google says that this helps them to “understand the content of the page.” Following the rules also increases your chances of being included in special search result features and enhancements. Check out the resources below to learn more about implementing structured data and winning rich snippets. FURTHER READING Rich Snippets: What Are They and How Do You Get Them? What is Structured Data? And Why Should You Implement It? What Is Schema Markup? How to Use It for SEO Final thoughts Black-hat SEO tactics aren’t worth the risk, so stay clear of them. They can get your site penalized and damage your brand’s reputation.


You’re better off focusing on viable white-hat alternatives. Admittedly, the tactics I suggested in Angola Email List this guide require more effort than the quickfire dark tactics. But the good news is they work and bring lasting results. Got questions? Ping me on Twitter. Joshua Hardwick Article by Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Keep Learning 10 Common SEO Mistakes (And How to Avoid Them) Avoid these 10 major mistakes that could affect your chances of ranking higher on the search engines. White Hat SEO: How to Rank Without Breaking The Rules Discover what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics.



How to Avoid Search Over-Optimization Too much of a good thing can be bad. Here's how to avoid "over-optimizing" your SEO efforts. How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic (That Don’t Require New Content) These tried and true tactics are ideal for improving your SEO and boosting rankings—and won't require you to create new content. Steal Our SEO Report Template (Inspired by SEO Experts) Not sure how to create the perfect SEO report? Steal our SEO report template and make it even better as we go through it slide by slide.