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Learn how to optimize your opt-in campaign

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You should feel comfortable with the firm you choose and feel confident that they can handle your project with professionalism and dedication. You do this by asking a lot of questions — as many as you need about your app and the processes they use to get the project done. You can even look at reviews if they have any. You can go local or find a firm online, whichever you prefer as long as the job is handled efficiently and published with as little hassles for the customer as possible. While other channels continue to be more popular, there’s one communication channel that continues to spectacularly outperform every channel when it comes to driving retail traffic, non-profit donations, and immediate engagement.


That channel is sending a mobile text message via SMS. SMS Marketing Statistics Text messages via Fax Lists SMS have a read rate of 98% 9 out of 10 text messages are opened within 3 seconds of being received 29% of people targeted with SMS opt-in campaigns respond to the message 14% of people targeted will make a purchase resulting from the original opt-in message 60% of people opt-in to text messages to receive coupons We’ve shared how to write great SMS messages and how to build great SMS campaigns, but you first have to get users to opt-in! SMS opt-in campaigns are intended to be attractive to targeted customers, but if opt-in messages don’t give customer what they want or become invasive in their delivery, the campaigns won’t work.  so that customers are persuaded to engage with your messages not just once but continuously.



Neon SMS Neon SMS of Ireland put together this comprehensive infographic, Optimising SMS Opt-Ins, that walks a marketer through every aspect of text message marketing and increasing the performance of your SMS opt-in efforts, including: Providing average SMS opt-in rates per channel by placement. The main reasons for people choosing to opt-in SMS Opt-In message legal requirements How to build an SMS opt-in list through advertising How to optimise your SMS opt-in strategy How to convince customers to opt-in to your SMS strategy How to target your intended customers to opt-in  We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare.

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