Your meta description should also be different from other sites

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Write an accurate and simple text so that the user knows what information is waiting for him on your page. Accuracy is very important because if the user does not reach the desired result, it should not increase your bounce rate. This informs Google that the user did not find what he wanted on your page, and this will cause a negative effect on your ranking. Try to write a specific advertising sentence Be sure to write a specific description for each of your pages. Duplicating a meta description for multiple pages makes them useless. A repetitive explanation does not provide specific information to the user and will make the content appear repetitive.  A different description will attract the user's attention and make you stand out from the rest of the pages.

Your description should encourage the user to click on your link Your meta Aruba Email List description should inspire the user to take action. Use active voice and call to action. This meta description includes two CTAs; One for ranking universities and the other for comparing the best ranks: Meta descriptions for the best universities in Iran Use keywords in your meta description Another way to write a meta description is to use keywords related to the page in the meta description. Google and other search engines have highlighted your keywords, which attracts the audience. Use keywords in meta descriptions Bold words attract the user's attention and tell him what information will be available on the page. Do not use quotation marks in the meta description Whenever you use quotation marks ("") in the meta description you wrote for your page, Google will cut the meta description in the HTML file of your page after the quotation marks and will not display it in its search results page.



To avoid this problem, the best solution is to remove all symbols and non-alphabetic characters from the meta description text. It is not always necessary to write a meta description Whenever you have 3 or more keywords in your content, it's possible that you're going off track with your meta description. In such a situation, it is more logical not to write the meta description and let the search engines do it automatically. Of course, after hearing this, don't leave it to the search engines to write the meta description of all the pages of your site by mistake. Remember that you are human, so you can understand humans better than search engines, and on the other hand, you have the ability to phrase. So, for simple cases, accept the responsibility of this work. Are meta descriptions useful for improving your website's SEO? Yes.