Semrush Institutional sites in the health

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it! Who grows in Italy with the Google Update From an initial analysis in the pharmaceutical sector, multi-brand corporate and institutional sites are those that have benefited the most from Google's core update. Some examples: the angelini.it website marks a very marked increase in positioning in the first two pages of the SERP. In particular, the keywords in the top 3 show an increase of 94% , going from 2,405 to 4,664.

estimated data for angelini.it, source: sector (institutions, accredited bodies and foundations) seem to have benefited from a very significant improvement in organic traffic: among these the domains agenziafarmaco.gov.it (which does not appear to have done any SEO before the holidays) and humanitas stand out. it (which is instead a well optimized site). Who loses in Italy with the Google update From an Liberia Email List analysis with SEO tools, some important health information sites and specific drug brand sites have recorded a significant drop in estimated organic traffic starting from the beginning of August 2018: among these medicina360 (portal) and fluimucil.



it (pharmaceutical brand website) appear to have been influenced. Comments and contributions from the webmasters of the sites in question are welcome if the estimates were incorrect! estimated data for fluimucil.it, source: Semrush estimated data for medicina36 source Semrush One last curiosity: for searches for big brands - Esselunga, IBM, Enel, etc. – Google seems to have changed what it displays slightly: it now almost always includes a “Career” or “Works with” result, which led me to call this update the Google Medic HR Update ! I will continue to monitor the situation to evaluate the involvement of sectors other than health and well-being in the Google update, with particular attention to the financial and credit world, insurance and the sports universe.