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Mailchimp and Sendinblue are particularly helpful in setting up automated email follow-ups that can push your prospects closer to making a purchase. Set up a lead scoring system As you nurture your leads, you will need to determine those who are very likely to make a purchase. could so much as request for an appointment with a sales rep? Quality is crucial in lead nurturing, so you need to make sure that the sales pipeline is populated by warm to “red hot” leads.
Using a lead scoring system lets you determine high-value prospects based on how they engage your business. You can assign scores every time they visit a landing page, click a link on an email, and watch a video. That way, you can focus more time and resources Indonesia Phone Numbers 175 Million List on the right leads, thereby reducing your lead acquisition costs. Want to see your business grow? Focus on reaching out to the right leads and see a spike in your revenue.Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and

Google ad campaigns from website micro-conversion events, the more accurate they will be. When your campaigns are more accurate, it drives down your cost, improves your conversion rates, and boosts your bottom line. This is especially important when social media ad costs have been rising steadily, reaching over % of marketing budgets by , and you’re competing for eye space with companies that have large marketing departments and an average of people managing their social media campaigns.
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