This is typically the kind of writing you'll see on the covers

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The standard, to prevent the Internet user from pogosticking (direct return to the SERP) and thus avoid a high bounce rate, is that the page is displayed in less than 4 seconds maximum. Here we can see that the home page is fully displayed in 6.9 seconds. It is too long ! The size of the page is 9.5 Mb including 8.83 Mb for the images! 5.2 PageSpeed ​​Insights 5.2.1: Mobile version 5.2.4: PC version 6. UX 6.1: Symbolism of colors On the home page, the site has put a carousel of 3 large and beautiful photos. There is no primary or secondary color that really stands out, but 3 colors are present: Black in the header.

  
Gray for the text blocks and when hovering over the black buttons of the header WhatsApp Number List in a monochronic variant. Red for the complementary color. The gray one: he is called Nobel. Complementary color : It is a shade of pink-red, called Venetian red. Symbolism of colors: Grey , a mix of white and black, is an all-purpose color which has the merit of being soft and soothing . Red is a warm, energetic, penetrating color and in a certain way reassuring and enveloping. It is the color, along with orange, par excellence for CTA buttons. The symbolism of the colors is therefore well respected. 6.2: Typography.




The site uses 2 fonts Playfair Display (for titles): Serif. Montserrat (for texts): sans-serif Playfair Display is a serif font, created by Claus Sorenson. It is elegant and glamorous, which is characterized by very fine hairlines and high x-height. It is primarily dedicated to titration. of fashion magazines. Montserrat is a sans serif font created by Julieta Ulanovsky. This font is very modern, fluid and in tune with the times.  The Internet user will easily find the desired information. Despite the very good combination of typography, the Val d'Isère site is the least ergonomic because to find good information (price, rental, availability), you have to go to the footer, and in the "essentials.