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What problems are consumers actually experiencing in the market? You can check whether it exists through search data. The real problem as seen through your prospect's search path The search journey of ‘coffee machine’ searchers as seen through the Listening Mind Hubble Road View function The search journey of ‘coffee machine’ searchers as seen through the Listening Mind Hubble Road View function If you look at how searchers who searched the keyword 'coffee machine' arrive at the keyword search 'home coffee machine recommendation', you can get a glimpse of consumers' concerns and problems by looking at the before and after journey of the queries.
Potential customers often worry about the features of coffee machines, such as fully automatic or semi-automatic, and Cambodia Phone Number Data search and compare types and prices. And through the keyword ‘recommendation’, we search for information on consumers who have already purchased and are using the product or on product comparison. Keywords related to ‘coffee machine’ with transactional intent seen through the Listening Mind Hubble Pathfinder function Keywords related to ‘coffee machine’ with transactional intent seen through the Listening Mind Hubble Pathfinder function If you look at the transactional intent query with the intention to purchase a coffee machine, you can also see what concerns potential customers who are close to actually converting to purchase are having. You may search including a specific brand name, or you may search for keywords with a clear purpose such as home use, cafe use, commercial use, or commercial use. Through these search keywords, we can identify what problems consumers have in the market and what answers.
Our products can provide to these problems, thereby increasing the likelihood of success by planning products and services that satisfy the PMF. Growth hacking is the activity of finding key indicators and finding ways to grow those indicators. In growth hacking, indicators are mainly managed using the AARRR funnel. , such as the AARRR funnel, is different from task-based metric management. While task-based defines indicators to be monitored based on departmental work, framework-based aims to define and improve key funnels and indicators according to the service usage flow. AARRR funnel analysis steps AARRR is a five-step framework. AARRR is a marketing framework that discovers key indicators for each customer acquisition, activation, retention, revenue, and referral funnel and manages indicators to improve them.
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發表於 15:04:29