How do you figure out a winning angle

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You guessed it: look at the SERPs. For example, people searching for “flank steak” clearly want a recipe that includes a marinade. If you want to rank, it’s probably worth giving people what they want instead of just telling them to season with salt and pepper and throw it in a pan. Here are a few common content angles to look for in the search results: Personal experience → 21 Best Online Marketing Tools That We Use At Ahrefs Best → 6 Best Marketing Podcasts Expert commentary → 33 Expert-Backed Decluttering Tips For beginners → 17 Blogging Tips For Beginners Specific outcome → 12 Quick SEO Tips to Increase Organic Traffic Tried and tested → 26 Best Free Chrome Extensions for SEOs (Tried & Tested) Freshness→ Content Marketing: A Comprehensive Guide For 2021 Of course, there are plenty of SERPs where you won’t see a dominant content angle.

In that case, make your best guess. 4. Craft a data-driven outline Having some idea Armenia Email List of what to include in your blog posts will make them much easier to write. But while you could come up with an outline based on gut feeling, it’s always better to take a data-driven approach to understand what search engine users are actually looking for. Let’s look at a few ways to do this. Look for common subheadings Subheadings often align with subtopics. If you see common subheadings across multiple top-ranking posts for your keyword, it’s probably something that searchers want to know. For example, three of the top-ranking pages for “flank steak” have a “what is flank steak?” subheading. It would probably be worth including a similar section in any post targeting this keyword.



If you want to speed up the process of looking at subheadings, you can use the free on-page SEO report in Ahrefs SEO toolbar to see all subheadings in a post. Look for common keywords Most of the pages that rank on the first page of Google for one keyword also rank in the top 10 for hundreds of other keywords. And some of these keywords will represent subtopics that you might want to include in your blog post. How do you find these keywords? Just plug a few top-ranking pages into Ahrefs’ Content Gap Tool, set the mode to URL, and leave the bottom field blank.